5 questions to ask before you appoint a web designer

Choosing the right designer might make the difference between success and failure in terms of achieving your website objectives.

Making the selection is by no means easy.  Here are five questions that you may wish to ask them before making your final appointment.

Have you done this before?

Of course, the answer to that one is almost certainly going to be yes.

Yet it is important to differentiate between web designers who have constructed sites and those that have done it before for customers with similar objectives to yours.

Inevitably, no two sets of objectives are identical but to give a fairly crude example, a designer who has worked extensively on social media and networking sites might not have the relevant experience of constructing commercial transaction-based sites for businesses.

So, make sure that they are able to provide you with reference clients that are, broadly speaking, not a million miles away from operating on the same basis you plan to.

What shared risk paradigms do you operate under?

Let’s be clear, whatever your objectives are, if your designer delivers a site that is not up to scratch or which is late, it is going to hurt you in many respects including perhaps financially.

You need to understand how such a situation would also hurt your designer.

There is no intention here to operate on retribution but simply to try and measure their confidence in their ability to deliver against your requirements.

If they are unwilling to offer you any form of financially enforceable guarantees relating to timeframe and quality, then it may indicate that they are uncertain of their capabilities.

What is your background?

It is important to cut through the sales veneer of a design company and to get some understanding of the individual capabilities of their staff.

In order to generate results, your site will need to be designed both in terms of technology plus sales and marketing.

You will not want the experience of having a technically sophisticated site but which lacks any understanding whatsoever of the psychology of information presentation and sales.  Equally, a site that shows a superb understanding of demographics and information display (etc.) might not be impressive if it actually doesn’t work!

So, make sure your designers have plenty of technical and sales / marketing skills in-house and ask for individual CVs if necessary.

What can you do to help drive traffic to my site?

Your designers can’t guarantee to deal with this exclusively themselves but they can make a powerful difference.

Ask for their experience and capabilities plus how they measure success.

How will your support me after installation?

If you hit problems once live, what will your designer be able to guarantee you by way of support?

Don’t underestimate the potential importance of this area!

Author: admin on September 4, 2012
Category: Web Design, Web Designers

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