Web Design

5 questions to ask before you appoint a web designer

Choosing the right designer might make the difference between success and failure in terms of achieving your website objectives.

Making the selection is by no means easy.  Here are five questions that you may wish to ask them before making your final appointment.

Have you done this before?

Of course, the answer to that one is almost certainly going to be yes.

Yet it is important to differentiate between web designers who have constructed sites and those that have done it before for customers with similar objectives to yours.

Inevitably, no two sets of objectives are identical but to give a fairly crude example, a designer who has worked extensively on social media and networking sites might not have the relevant experience of constructing commercial transaction-based sites for businesses.

So, make sure that they are able to provide you with reference clients that are, broadly speaking, not a million miles away from operating on the same basis you plan to.

What shared risk paradigms do you operate under?

Let’s be clear, whatever your objectives are, if your designer delivers a site that is not up to scratch or which is late, it is going to hurt you in many respects including perhaps financially.

You need to understand how such a situation would also hurt your designer.

There is no intention here to operate on retribution but simply to try and measure their confidence in their ability to deliver against your requirements.

If they are unwilling to offer you any form of financially enforceable guarantees relating to timeframe and quality, then it may indicate that they are uncertain of their capabilities.

What is your background?

It is important to cut through the sales veneer of a design company and to get some understanding of the individual capabilities of their staff.

In order to generate results, your site will need to be designed both in terms of technology plus sales and marketing.

You will not want the experience of having a technically sophisticated site but which lacks any understanding whatsoever of the psychology of information presentation and sales.  Equally, a site that shows a superb understanding of demographics and information display (etc.) might not be impressive if it actually doesn’t work!

So, make sure your designers have plenty of technical and sales / marketing skills in-house and ask for individual CVs if necessary.

What can you do to help drive traffic to my site?

Your designers can’t guarantee to deal with this exclusively themselves but they can make a powerful difference.

Ask for their experience and capabilities plus how they measure success.

How will your support me after installation?

If you hit problems once live, what will your designer be able to guarantee you by way of support?

Don’t underestimate the potential importance of this area!

By admin on September 4, 2012 | Web Design, Web Designers

Web Designers for Effective Marketing

Since we are living in a modern era where technology plays a major role in our lives, most of what we do depend on it. When it comes to advertising businesses, the World Wide Web becomes the major channel of marketing. Businesspeople make use of technology to widen their production by taking advantage of what the internet is capable of. Since it has the capacity to disseminate any information, they are able to use this certain worldwide system to increase the availability of their businesses. One way in order to attract more customers is by making sure that they have high-quality websites. They will be able to have great sites if they take web design seriously. Although it will consume most of their time, knowing that they are into designing their websites effectively will surely be worth the time because there will be a high possibility of better and effective marketing and they can certainly benefit from it in the long run. Since advertising businesses have improved from using traditional means such as having advertisements in newspapers or using television and radio for improving target market to the use of the internet for better availability and accessibility, businesspeople will certainly achieve their goal if they are doing it right. When it comes to designing websites, they can hire competent web designers because of their knowledge and skills. However, they must determine efficient and appropriate people for the job in order to get the result that they expect.

Competition is part of business and it will always be a part of it. For businesspeople who don’t take advantage of any means that have the capacity to improve their performances and productions like marketing online, they will have a hard time coping because of their insufficient methods. Marketing is a major business requirement and ineffective way of doing it will only give negative results because of insufficient availability of promoting products and services to a wide range of customers.

It is highly important for businesspeople to consider investing in websites because of their capacity to attract more customers, especially if they are designed as they should be. Hiring web designers will give them the advantage of having high-quality web designs in a timely manner. If they want to make use of having websites, then they must make sure that they have the best and that their sites are capable of attracting as many potential customers as possible. They will certainly benefit from hiring web designers because they have the potential to fulfill their goals.

By admin on June 25, 2011 | Web Design, Web Designers